How does the service work?

Introduction

Our service leverages the power of NFC (Near Field Communication) cards and QR codes to simplify and enhance the process of collecting customer feedback. This integrated approach helps businesses gather valuable insights from customers seamlessly. Here’s how the entire process works from start to finish.

Step-by-Step Process

1. Distribution of NFC Cards and QR Codes:

   • Businesses receive NFC cards and QR codes that are linked to a custom feedback page. These can be distributed at various customer touchpoints within the business premises or through other customer interactions.

2. Customer Interaction:

   • Customers use their smartphones to interact with the NFC cards or QR codes. For NFC, a simple tap with an NFC-enabled smartphone is enough. For QR codes, customers scan the code using their phone’s camera app or a QR code reader.

3. Accessing the Feedback Form:

   • Once the NFC is tapped or the QR code is scanned, the customer is directed to an online feedback form. This form is hosted on a secure platform and can be customized to meet the specific needs of the business.

4. Submitting Feedback:

   • Customers fill out the feedback form. The form is designed to capture both ratings and qualitative feedback, ensuring that customers can express their opinions and experiences in detail.

5. Routing Feedback Appropriately:

   • Positive feedback: If the feedback is positive, customers are encouraged to share their reviews on external platforms such as Google, Yelp, or TripAdvisor to enhance the business’s public reputation.
   • Negative feedback: In cases of negative feedback, the responses are kept internal within the system. This allows businesses to manage and address the concerns directly without exposing them publicly. The system also facilitates immediate notification to the business, enabling swift action and response to the customer’s concerns.

Benefits of Using NFC and QR Codes for Feedback

• Ease of Use: NFC and QR codes offer a frictionless way for customers to access feedback forms, significantly increasing the likelihood of participation.
• Immediate Response Capabilities: The system allows for real-time feedback, which is crucial for timely responses and resolutions, particularly in service-oriented businesses.
• Enhanced Customer Experience: By making the feedback process straightforward and responsive, businesses can improve overall customer satisfaction and loyalty.
• Data Collection and Analysis: The system collects data systematically, allowing businesses to analyze trends, identify areas for improvement, and measure customer satisfaction over time.

Conclusion

Utilizing NFC cards and QR codes for feedback collection represents a modern approach to understanding and enhancing customer experiences. This technology not only simplifies the collection process but also helps businesses respond appropriately to different types of feedback, thereby maintaining a positive image and improving service quality.

Further Assistance

For more details on implementing this system in your business or to get help with setting up NFC and QR code-based feedback collection, please contact our support team or visit our information portal.